Jessica Del Grande

Selected impact

1. 2021–2023

   Built and instrumented CRO page variants for Google Merchant Center.

   Across 3 markets of Google for Retail's 51-market global property, with GA4 tracking consistent across every variant, so analysts could choose winners that were then implemented.

2. 2021–2023

   Reduced Google marketing-site build time by 86%.

   From 3 hours down to 25 minutes, accelerating delivery through front-end and CMS modernization.

3. 2014–2016

   Analyzed attribution across 3 e-commerce brand sites.

   The sites shared a single shopping cart, and the analysis prompted a change to affiliate commissioning.

4. 2025

   Grew a local business to top-5 organic rankings.

   For its highest-intent local searches, along with Google AI Overview inclusion, through technical SEO and AEO.

1. May 2025–present

   Partial History · Toronto

   Founder, Growth & Web Marketing Strategist

   Independent web strategy practice helping service businesses connect positioning, website experience, and measurement.

   • Led website strategy and implementation for small business clients, translating business goals into positioning, messaging, information architecture, content, and user journeys.
   • Identified discoverability and conversion friction across client websites, prioritizing improvements to content, navigation, UX, and inquiry paths.
   • Improved a local tattoo studio's organic discoverability through technical SEO and AEO, reaching top-5 organic rankings for its highest-intent local searches within 1 month and inclusion in Google AI Overviews.
   • Built partialhistory.com from positioning through launch, implementing the CMS, responsive layouts, accessibility, and analytics for inquiry submissions and booking clicks.

2. Apr 2024–Apr 2025

   Career break, professional development and travel

   • Developed French language skills in Paris; completed Salesforce training, earning Associate and Administrator certifications.

3. Jun 2023–Jan 2024

   Huge · Toronto

   UI Engineer, Google Marketing Sites (Chromebooks)

   Global design and technology agency delivering Google marketing website experiences across 7 offices worldwide.

   • Delivered the Google Chromebook Plus marketing site across 15 global markets, creating localized experiences that increased engagement and retailer and OEM partner clicks within the first month.
   • Architected and built the primary product comparison experience, helping visitors evaluate 2–3 device categories in their market and contributing to a surge in retailer and OEM partner clicks.
   • Contributed to the team's automated QA setup (Cypress, Backstop, Jest) and resolved launch-related UX and performance issues, supporting a launch with zero post-launch defects.
   • Contributed to a launch earning 3 external distinctions: Webby Official Honoree for Best Visual Design, Webby Best Practices Nominee, and Creativepool Bronze in Web.
   • Developed key purchase-path experiences, including comparison, PDP, and carousel components, and instrumented GA4 tracking for video controls.

4. Sep 2021–May 2023

   Huge · Toronto

   Web Engineer, Google Marketing Sites (Google for Retail)

   • Maintained web delivery across 51 localized versions of a global Google marketing property on a bi-weekly cadence.
   • Built CRO page variants for Google Merchant Center across 3 English-language markets, implementing GA4 interaction tracking to support analyst-led experiment comparisons.
   • Migrated legacy AngularJS components to TypeScript to support a new static-site generator and CMS, reducing build time by 86%, from 3 hours to 25 minutes, and accelerating marketing-content publishing.
   • Documented platform capabilities during a 12-month modernization initiative, giving marketing stakeholders clearer technical guidance for future requests.

5. Apr 2017–Nov 2020

   SS&C Technologies · Toronto

   Senior Web Developer, UX Designer

   Enterprise Salesforce CRM used daily by 30,000+ users at 6 of the top 20 global financial institutions.

   • Shaped UX and information architecture across a 6-module Salesforce platform, reporting to the Director of Engineering.
   • Led front-end development and UX design for the Salesforce Lightning Plugin team, directing 2 remote teams in Sudbury and India.
   • Built and expanded a reusable design system that cut custom component build time by 50%+.

6. May 2016–Oct 2016

   Inspira Financial · Toronto

   Account Manager

   Healthcare lending company providing financing to healthcare providers across North America.

   • Reported to the CEO and managed client relationships and revenue tracking for a North American healthcare lending portfolio generating about $880K in quarterly revenue.
   • Built Salesforce reporting that segmented the lending book by provider type across daily, weekly, and monthly cadences, helping leadership track shifts in the customer mix.

7. Jun 2014–May 2016

   The JAR Group · Brooklyn, NY

   Digital Marketing Manager

   Two-time Inc. 500 digital agency providing analytics, performance marketing, and digital strategy for consumer and e-commerce brands.

   • Owned marketing measurement and attribution across client accounts, translating performance data into recommendations on channel investment and campaign optimization.
   • Analyzed attribution for a luxury tableware group's 3 brand sites sharing one shopping cart, uncovering inconsistent channel credit and prompting line-item affiliate commissioning.
   • Traced an e-commerce beauty brand's rising coupon-attributed revenue to the checkout promo code field, informing changes that reduced unnecessary discount attribution while total revenue held steady.
   • Developed tracking specifications, attribution models, and KPI dashboards for global consumer packaged goods brands, informing channel and budget decisions.
   • Defined A/B testing protocols using behavioural and purchase data, supporting campaign and experiment analysis.

Skills

Education and certifications

• Google Analytics, Google, 2026
• Salesforce Certified Administrator, Salesforce, 2026
• User Experience Design, University of Toronto, 2018
• Web Development Immersive; UX Design Fundamentals and Advanced, HackerYou College of Technology, 2017 and 2018
• Diploma, Marketing Communications Management, Centennial College